Lancôme Mascara Hypnôse Precious Cells (2010): Fronted by Julia Roberts {New Beauty Product - Eyes}
©Lancôme
This is for me one of the new beauty products to watch and test this spring 2010, the upcoming Mascara Hypnôse Precious Cells by Lancôme.
I admit to having been excited like everyone else by the research in mascara brushes that we have seen in the past couple of years and then to feeling a bit dazed after a while. At any rate it's hard to follow the output since all the mascara designers have started to dream and draw while they sleep it seems, otherwise how could there be so many new brushes out there!...
So, for me, the new Hypnôse Precious Cells is going to project some clarity in this forest of mascaras by trying to distinguish itself hopefully as an easy-to-use makeup-cum-care for the eyelashes.
As an aside, Julia Roberts is the face of the advertising campaign, which will no doubt help Lancôme stand out.
I always prefer a makeup that does not just cover up and fake it. I like makeup that treats at the same time, if possible. This is the story hook with the latest mascara by Lancôme, which are reportedly the #1 world mascara leaders by the way.
This mascara is of course aware of the current popularity of lash-growth products, so it is combining two functions in one. The brand promises that the formula will strengthen your lashes day after day and help them be perkier, a result you would be able to see after you have taken off the black.
Priced at 26€
Previous Posts in New Beauty Products:
Elizabeth Arden Donates to Cancer Charity with Red Door Red (2010): Look Good...Feel Better
Illamasqua Spring-Summer 2010 Nail Polishes: Beautifully Faded and Dusty
Tracy Reese for Sally Hansen Collection: Beautiful Nudes and Lattes
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