Words of Beauty Wisdom from Jacqueline Bisset, the Face of Upcoming Avon Platinum Anew {Beauty Quote of the Day - New Product - Skin}
Avon is preparing to launch a new skincare line targeting women 60 and over called Anew Platinum with the tag line "If you think your youth is gone, think again!". If you are like me, you have had a tendency to always check out creams destined to more advanced age groups, just to see if you could keep your collagen supply optimally boosted. This way, I am hoping to see one day the first marketed cream for 100 years old and over! (not so futuristic, we think.)
But what struck me even more than the good news of a 65-year-old-soon-to-be-66 Jacqueline-Bisset fronted ad campaign are the words of wisdom she delivered in an era when invasive techniques of youth-ification (it's not listed in the dictionary yet and maybe it never should) have become so common that only few people it seems are doing a double-take before heading to the Botox chair.
I culled out two pictures from 2009 and 2010 to see if we could see any differences overtime, and it seems to me (what do you think?) that her skin tone, texture, luminosity, suppleness and firmness have improved between November 2009 and June 2010 (she says the cream does good things for her). Can you guess which of the 2 images is from which period?...
If the collar fur didn't already give it away for you, it's the left picture which is the most recent one and the right-handed pic which is the older one.
So what does she have to say, which sounds like a voice of moderation, but by no means an appeal for lack of discipline,
"I've been lucky with my genes, but I have to keep up the discipline." Her regimen includes avoiding Botox, cosmetic procedures, facial treatments -- "I've only had two facials in my life." She also makes sure to look into a full-length mirror. "You've got to be ruthless with yourself."Avon Platinum Anew itself is said to target "sagging" and "dryness." The ingredient it uses is on the market for the first time and is meant to restore cell health to encourage the output of collagen.
To enhance the full-length view, Bisset exercises, preferring a brisk walk on the treadmill and some free weights to "remove toxins."
"If I don't exercise, I really look different." But looks aren't everything when it comes to aging gracefully, she acknowledged. "What you think is terribly important, it shows on your face. You have to be disciplined about what you think."
Prices: Night Cream is $38 and Serum is $64.
Shopping Address: Avon.com
Via WWD
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