Monthly Archives from March 2006

Angelina Jolie in Fatigues for Vuitton Cambodia Ad Trying Hard to Look like a Poor Peasant {Celebrity Look}

Angelina_jolie_vuitton.jpg

Actress Angelina Jolie was apparently roped into posing for the latest Core Values Louis Vuitton ad. One cannot but notice that the advertising campaign is an odd mixture of styles. First of all, it reminds you vaguely of Jane Fonda in Vietnam in the 70s sporting pseudo fatigues. As in a reminder of that political era, Jolie is wearing an outfit that looks like a cross between a peasant working clothes and kaki military fatigues. Her own Alto carryall bag creates a marked contrast with the worm-eaten boat, to the point where it makes you feel a bit uneasy about the discrepancy and the message it conveys of laugh-in-your-face luxury...

 

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Jane Fonda wearing a mix of local Vietnamese fashion and military gear in the 1970s.

 

Pietro Beccari, Vuitton’s executive vice president, commented about the picture that, “I like the fact that it’s a real moment. This travel message we give through personal journeys is a fundamental one for the brand.”A "real moment", really? For how many people in Cambodia and in the world?

According to WWD which got the scoop on the imagery, Jolie is said to wear no makeup at all. Well, that must be the smokiest non-made-up eyes I have ever seen in my life thus far. True, the actress is looking more dissheveled that her usual self, but nobody will be fooled into thinking that it was not artfully done, just like her non-makeup makeup.

Wouldn't it be healthier to just say, "We really want to sell more luxury bags thanks to celebrity endorsement and arresting, unreal, colorized images"?

The photograph is signed by Annie Leibovitz; it was shot in the Siem Reap region and probably edited in the United States. 

More about the ad campaign will appear on the site www.louisvuittonjourneys.com/cambodia this month, including an interview with the actress whose eldest son is Maddox, who was adopted in Cambodia.

Bono and Sean Connery are up next to be featured in the Core Values campaign. Vuitton like to keep its values campaigns more masculine than feminine. In the past, Keith Richards, Gorbachev and Catherine Deneuve were part of those.  

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