Lily Cole to be Brand Ambassadress for The Body Shop {Beauty News}
The Body Shop stores are getting a makeover with the newly appointed Brand Ambassadress actress and model Lily Cole. It is the first time that the label has hired an official face to represent them at a global level...
Negotiations have been reportedly ongoing for a year before reaching a decision.
Lily Cole will be the spokesperson for the advertising campaign Beauty with Heart which will launch from May 15, 2012 with the tag line "Look good, feel good and do good". She is also lending her name to a new makeup range, the Cruelty Free Makeup Collection which debuts at the end of May 2012.
When asked by Marie-Claire UK what her favorite TBS products were she replied that she is currently obsessed with the Chocomania range and their sheer beautifying oil.
Pulse Boutiques will be replacing the old stores in some places allowing for more interactivity.
TBS have 2600 stores in 66 countries in the world half of which are operated through franchises.
Via FashionMag.fr, Marie-Claire UK, WWD
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