An article in the Times Online reports about the nostalgic trend in beauty. Vintage-inspired packaging and concepts strike the fantasy and sentimental chords in us. It is not long before we cave in (I did personally for a mascara by Besame based on a 1930s recipe -- haven't opened it yet though). Bourjois attempted to lure us in with the cutest of retro rouge boxes last fall (there I didn't cave because the colors are the same as in the regular collection). I caved for the
1950s-inspired Elizabeth 8 Hours lip balm, but more because it was so good than because of the packaging.
Columnist Edwina Ings-Chambers writes,
"We all have one beauty product that we buy (or would if we could) for
nostalgic reasons. For me, it's Blue Grass by Elizabeth Arden, the
body lotion in particular. That's what my mother prized, back in the days
when it was still blue (the pale, romantic shade of an old silk nightdress).
If they were to reissue it, I'd be first in the purchasing queue, just
because of her...
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