Fragrance News: Desperate Housewives will Bite into Forbidden Fruit by Coty; Inspiration by Lacoste

Forbidden Fruit, concocted by perfumer Richard Herpin of Firmenich, is a fruity floriental. Top notes are of crisp Rome apples, orange flowers and ripe, juicy peaches, with a heart of wisteria (naturally, given the fact that the characters live on Wisteria Lane), jasmine, ylang-ylang and passion lily. The drydown is of cedarwood, sandalwood, vanilla and tonka bean. Forbidden Fruit's bottle of frosted glass with a scarlet cap is intended to be reminiscent of an apple, noted Siegel...

One stockkeeping unit, a 3.4-oz. eau de parfum retailing for $49.50, will be produced.

Forbidden Fruit will be launched in mid-September and will be exclusive to Macy's nationwide (...). It also will be sold at macys.com."

Source: Article by Julie Naughton in Women's Wear Daily 

"Inspiration opens with vibrant notes of grenadine and mandarin zest and leads in to a heart of jasmine, peony and lily of the valley that spills into a base of vanilla, musk and sandalwood.

The international launch kicks off in August through September and will be accompanied by a press and TV campaign--both shot by Ellen Von Unwerth, featuring Danish model Maria Gregersen."

Source: Article by Don Duncan in Cosmetic News