The CK IN2U Generation? Jennifer Hudson will Represent Imari Seduction by Avon {The 5th Sense in the News}

 

There is a retrospective in the New York Times of Calvin Klein's attempts at defining successive generations of youngsters through scents. Their latest releases CK IN2U for him and for her are destined at capturing and expressing the moods and aspirations of the millenials, i.e., the people born between 1982 and 1995.....

The brand has even trademarked the term "technosexual" anticipating that it might become a buzz word to describe that generation who is "...physically bold but emotionally guarded, having grown up using computers as a primary means of interaction. Now young adults, they are post-Abercrombie, post-Juicy Couture and over any number of scents derived from the essences of Jennifer Lopez, Britney Spears and Paris Hilton."

How To Bottle A Generation

Oscar winner for best supporting feminine role Jennifer Hudson will be the representative of Avon's new fragrance Imari Seduction, which will be marketed in August 2007. Imari has been Avon's best-selling fragrance since its debut 20 years ago.

Dreamgirl Jennifer Hudson Takes on New Role -- Avon