3121 by Prince {New Perfume} {Celebrity Fragrance}
Singer Prince will release his own perfume this summer on 07.07.07. It is called 3121 after his last album and is described as a "kaleidoscope of rich florals". A website has been set up to showcase the upcoming scent.
One can spot two trends here, the celebrity one and, apparently, the big floral one.
Added: you can read our review of the perfume here.
Source: Contact Music
This is interesting news, yet ahs me wondering why it took so long? I wonder if this will be unisex like CK One. Prince is known for his ambiguity. And if not, is there a male version an the way!