The Smell of Competition {The 5th Sense in the News}
There is a very informative article by Jeremy Caplan in Time & CNN regarding some of the inner workings of the perfume and flavor industry, in particular Givaudan and IFF......
"[...] Gilles Andrier, CEO of Givaudan, the industry leader, will speak on "The Noses of Tomorrow." The latest robotic smell mixers will be on display. International Flavors and Fragrances (IFF), Givaudan's closest rival, will fly in most of its 96 top scent developers separately to the June congress; their noses are so precious that IFF prohibits more than two from ever traveling on the same plane. In addition to trading tips on new smell-rendering techniques and technologies, these wizards of whiff will toss around novel scent combinations employing hydroponic vegetables, Chinese herbs, Indian spices and other recent additions to their olfactory palettes."......
