S2 by Shilpa Shetty {New Perfume} {Celebrity Fragrance}

Following her spats with her Big Brother  "inmates" (it looks awfully claustrophobic in there), Bollywood actress Shilpa Shetty is back, not exactly with a vengeance, but rather with a signature perfume called S2 (pronounced "S square"). After having suffered at the hands of Jade Goody who was accused of being racist towards her on the TV show Big Brother and who saw her own perfume Shh....withdrawn from the shelves as a consequence of her attitude, Shilpa Shetty, it seems, is pointing the spray bottle back at her so to speak.......

Shetty explained that she wanted to keep the name of her new scent simple so as to be able to add cosmetic and fashion items to her brand name in the future. She said about the perfume that '' It is really unique and very international yet it has an ethnic feel to it. It’s something that is very synonomus [sic] with me,” The scent is reported to be based on jasmine, a popular, ubiquitous bloom in India.

You can watch a video of the unveiling of her perfume here. 

(Sources: Rediff News, IBN Live)