US Fifi Awards For Best Fragrances 2007 {Fragrance News}

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The American Fifi Awards were handed yesterday to the prize recipients. The event is modelled after the movie Oscars. Celebrities that presented included: Sean Combs, Paula Abdul, Daisy Fuentes, Zac Posen and Jane Seymour. The winners are:

Hall of Fame Award: Donna Karan

FRAGRANCE OF THE YEAR:

Women's Luxe: Juicy Couture by Liz Claiborne Cosmetics

Men's Luxe (tie): Terre d'Hermès — Hermès; Unforgivable by Sean John — Sean John Fragrances/Estée Lauder

Women's Nouveau Niche: KenzoAmour — Kenzo Parfums

Men's Nouveau Niche: Viktor & Rolf Antidote — L'Oréal USA.....

Women's Private Label/Direct Sell: Dream Angels Desire — Victoria's Secret Beauty

Men's Private Label/Direct Sell: Banana Republic Black Walnut — Inter Parfums USA Women's Popular Appeal: American Beauty Wonderful Indulgence — BeautyBank Inc.

Men's Popular Appeal: Antonio Antonio Banderas — Puig Beauty USA Inc.

Fragrance Hall of Fame: Angel by Thierry Mugler — Clarins Fragrance Group

EDITORIAL EXCELLENCE IN FRAGRANCE COVERAGE

Women's Scent Feature: Elle — "Making Scents, Shop Talk" — December 2006

Women's Scent Bite: Elle — "Vision Quest" — September 2006

Men's Feature: GQ — "Stop and Smell…Haitian Vetiver?" — December 2006

TECHNOLOGICAL BREAKTHROUGH OF THE YEAR:

Crescent House Publishing LLC — Scentsa Fragrance Finder, Expert content by Jan Moran and Michael Edwards Retailer of The Year (tie):

Retailer of the Year: Macy's; Sephora

Bath & Body Line of The Year: Juicy Couture by Liz Claiborne Cosmetics

Interior Scent of The Year: Banana Republic Chilled Sangria Candle — Inter Parfums USA

BEST PACKAGING

Women's Prestige (tie): Armani Privé Cuir Amethyst (unisex) — Giorgio Armani Beauty; KenzoAmour — Kenzo Parfums Men's Prestige (tie): Armani Privé Cuir Amethyst (unisex) — Giorgio Armani Beauty; Viktor & Rolf Antidote — L'Oréal USA

Women's Popular Appeal: Secrets D'Essences Voile d'Ambre — Yves Rocher Inc. Men's Popular Appeal: Driven — Derek Jeter — Avon Products Inc.

BEST NATIONAL ADVERTISING CAMPAIGN

Print: Juicy Couture by Liz Claiborne Cosmetics

TV: J'adore — Dior Beauty

For a list of the finalists you can go here

(Sources: Women's Wear Daily, Fragrance Foundation) 

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