Zen by Shiseido {New Fragrance}

Shiseido is preparing to launch a new perfume called Zen destined for export, mainly in Europe, the biggest fragrance market in the world. It is their third fragrance baptized "Zen" after the ones launched in 1964 (black and gold bottle) and 2000 (white bottle). This one will offer a cubic golden faceted aspect inspired by a Japanese gold tea room and was designed by Taisuke Kikuchi. The jus itself described as a fresh woody floral was created by perfumer Michel Almairac of Robertet. The ad was shot by Jean-Paul Goude.