Scent Marketing is on the Upsurge {The 5th Sense in the News}
This Sunday over brunch, get of whiff of this, i.e., look for a slice of gourmand advertising in the Los Angeles Times that will bear the scent of frosted cake. This ad is to encourage interest in the new movie "Mr Margorium's Wonder Emporium" with Natalie Portman and Dustin Hoffman. And the LAT people are not the only ones to think forward. More experiments are conducted in the printed media nowadays to capture advertisers' and readers' interests, sometimes with a backlash effect as in the case of the cookie-scented bus shelters in San Francisco,......
Newspapers are struggling to keep advertisers. The Los Angeles Times thinks the answer is a piece of cake.
Frosted cake.
On Sunday, the paper will run a full-page ad for the Fox-Walden film "Mr. Magorium's Wonder Emporium" that when scratched will release "the universally beloved frosted cake scent," The Times said in a statement. "Mr. Magorium," starring Natalie Portman and Dustin Hoffman, is about a magical toy store, and the aroma is supposed to remind readers "to be young and have fun."
(Photo by Red Snapper9)
