News in Brief: Ulric de Varens Builds Brand Image, New Hermès Garden {Fragrance News}

• According to Cosmetic News and Cosmetics Design, Ulrich de Varens will develop its brand recognition aura and will open a chain of stores, with five expected to be inaugurated in France by the end of 2008. They wish to position themselves in the segment of the market found between selective perfumery and mass market. Their current offerings will expand as well and include a Varens Original collection comprising 10 feminine EDPs with "powerful, distinctive notes".

• Hermès will issue a new perfume in its garden series in May of 2008, inspired this time by the gardens of South East Asia.