Jay-Z To Launch Rocawear Fragrances with Elizabeth Arden {Fragrance News} {Celebrity Perfumes}

Hip-hop star Shawn Cory Carter better known as Jay-Z has announced that his two parent companies Rocawear and Iconix Brand Group signed a deal with Elizabeth Arden to develop cosmetics and fragrances for both men and women.......

The process of developing the products reportedly will be overseen creatively by Jay-Z.

"We are excited to partner with an industry giant such as Elizabeth Arden," Jay-Z said about collaborating with the beauty empire. "The combination of their expertise in fragrance and our ability to affect popular culture will produce some incredible products and breathe excitement into the category." 

The cosmetics and fragrances are scheduled to be released in the fall of 2008. 

(Sources: Aceshowbiz, Mog.com)