Lovely Blossom by Armand Basi {New Perfume}

Spanish Designer Armand Basi who has already launched several perfumes - In Red, In Blue amongst others - is introducing a new creation called Lovely Blossom this fall in Spain. Expect to see it internationally sold in the first half of 2008 and in the US by the end of that same year. The perfume was created by Francis Kurkdjian of Takasago......

"The fragrance concept is designed to embody femininity at its peak, and is described as a tribute to sensuality." It is a fruity-floral and features notes of apricot, orange blossom, jasmine, plum, heliotrope, and woods.

The bold cap is decorated with a bougainvillea motif.  

It looks like Armand Basi is trying to reach out to a younger less fashion-conscious market.  

(Source: The Moodie Report)