First Standalone Guerlain Boutique in the US {Scented Paths & Fragrant Addresses}
WWD reports that Guerlain have opened their first freestanding boutique in the US earlier this week. It is located on the ground floor of the Waldorf Astoria Hotel. Another US-based boutique is scheduled to open in the spring of 2008.
I presume that if they are opening a series of new boutiques it is because they have assessed that demand is not met or could be developed. They did not say they were going to close down at B-G.
I remember the time when you had to go to the Guerlain perfumery itself to get their products in Paris. If you went a bit outside of Paris like to Neuilly, then there were small local perfumeries carrying their perfumes. Now the brand has counters in department stores and is much more widely distributed.
Dear Marie-Helene,
Interesting news. I wonder what effect this will have on the Bergdorf's Guerlain boutique ?
Dear Madelyn,
I presume that if they are opening a series of new boutiques it is because they have assessed that demand is not met or could be developed. They did not say they were going to close down at B-G.
I remember the time when you had to go to the Guerlain perfumery itself to get their products in Paris. If you went a bit outside of Paris like to Neuilly, then there were small local perfumeries carrying their perfumes. Now the brand has counters in department stores and is much more widely distributed.