Tonino Lamborghini Mitico, Feroce, Forza (2008) {New Fragrances} {Men's Colognes}

Tonino Lamborghni, the prestigious Italian car brand, has signed a deal with Coty to release three new colognes for men in April of 2008 titled Mitico, Feroce, Forza. Each will illustrate a different fragrance family....

They are destined to young men “…who do not have the means to buy in selective distribution, but who are moving up from perfumed deodorants, "  according to Muriel Pauli, Marketing Director for Coty France.

This is not a first for Lamborghini who already issued perfumes in the past, five between 2000 and 2004 according to Fragrances of the World 2008.

(Sources: FashionMag.fr, Carefair)