Fifi UK 2008 Awards {Fragrance News}
The prizes for best perfumes of 2007 are starting to roll out at a higher cadence now. The 2008 Fifis for the UK branch of the Fragrance Foundation were announced in their 16th annual ceremony:
Best new prestige female fragrance
Daisy, Marc Jacobs
Best new prestige male fragrance
Tom Ford for Men, Tom Ford Beauty
Best new women's fragrance in limited distribution
Gucci, Gucci
Best new men's fragrance in limited distribution
White Jasmine & Mint Cologne, Jo Malone (it's actually a unisex cologne).....
Best new women's prestige fragrance
Mistress, Jasper Conran
The Perfume Shop 'People's Choice' Awards
For Women
Diamonds, Emporio Armani
For Men
212 Sexy Men, Carolina Herrera
Celebrity fragrance
Christina Aguilera
The Men's Health Readers Award
Fuel for Life, Diesel
Best new female fragrance packaging
Rock 'n Rose Couture, Valentino
Best new male fragrance packaging
Black Diamond, Canali
Best new female fragrance print advertisement
Daisy, Marc Jacobs
Best new male fragrance print advertisement
Tom Ford For Men, Tom Ford Beauty
Best new fragrance commercial
Light Blue Pour Homme, Dolce e Gabbana
A list of the nominees can be found here.