Parfums Lucien Lelong {Spotlight on a Brand} {Shopping Tip}

You may be looking for alternate perfume brands and be part of a group of perfume lovers that deplore the vanishing of vintage-styled fragrances with their femme-fatale angle. Here is a shopping suggestion: go visit the Parfums Lucien Lelong e-commerce website and rediscover such classics as Indiscret launched in 1935 and re-created in 1997 respecting as much as possible the old formula, or the newly introduced Lelong Pour Femme in 1999 that pays homage to the couturier's sense of luxury and glamor.

Parfums Lucien Lelong was established as far back as 1924 and in the very beginning their perfumes were named after alphabet letters, A, B, C, J, N, in a search for abstraction and modernity just like for Chanel's numbered fragrances .....

Other classic fragrances that are available from the catalog of the house are: Tailspin, Sirocco, Balalaika, Bain Parfait, Orgueil, Opening Night, and Robin Hood aftershave cologne. Some of these are offered in small quantities only, 0.5 fl oz, and all are affordable, from $25 to $ 35.

Indiscret and Lelong Pour Femme are marketed at a more upscale level yet still affordable. The pure parfum version of Lelong Pour Femme features a real clock on the flacon.

The brand ceased functioning under Lucien Lelong's direct aegis at his death in 1958 but the business continued being carried on. New owners purchased the brand 15 to 20 years ago. The customer base is reported to be composed of a very loyal following of women.

We know that new generations of women would love to be able to experience these perfumes and feel the thrill of wearing scents that not everyone will recognize.

It is also interesting to put Parfums Lucien Lelong in the context of a movement of vintage perfumes adapted to the modern market. A brand such as Robert Piguet for example is doing just that and a few others too: Jovoy, Lubin, Gabilla...

(via website and telephone interview)