Guerlain Homme (2008) {New Fragrance} {Men's Cologne}

Guerlain is preparing to launch a new perfume for men starting in August 2008 called unequivocally Homme.

The brand owned by LVMH has the ambition of making it a pillar fragrance on a similar standing as L'Instant and has invested in it accordingly. The main concept is that this man recognizes that he has a dual nature, both human and animal.......

The TV advertising shot by Jean-Paul Goude will playfully suggest this idea by showing a man drinking at a water hole in the jungle alongside wild animals.

The fragrance itself is described as a fresh cologne featuring a Mojito accord. It was composed by Thierry Wasser the new in-house perfumer and artistic director Sylvaine Delacourte.

Notes: sweet  lime, mint, a fresh floral accord with bergamot and a woody one with cedar and vetiver, pelargonium (geranium), raspy, bitter green tea, rhubarb.

The flacon was designed by Pininfarina a specialist of automobile design. 

The 30 ml bottle of Eau de Toilette is priced at 43 € and the 80 ml one at 73 €. The scent will be available in Guerlain boutiques from August 2008 and worldwide from September 2008, with focus on the Russian and European markets.

Via Cosmetic News ; guerlain.com