Piguet Fracas Ad - Spring 2008 {Scented Images & Adverts - Niche}

 
This is one of the new adverts for Fracas by Piguet issued to celebrate its 60th anniversary. Fracas (1948) despite emanating from a small niche house has managed to become a classic reference in the world of tuberose scents and feminine fragrances in general, thanks to the patte (lit. paw) or strong signature of perfumer Germaine Cellier. The style of the image is a throwback to the 1930s-1940s when the couture house was clothing elegant fashionistas from the tout Paris.

We note that niche perfume houses seem to be interested these days in relying on classic visual marketing and construction of brand image rather than just word of mouth on the quality of the jus. But they still save on bottle design as often the same flacons are re-used for different compositions by contrast with the luxury i.e., department-store brands.