Boucheron B (2008) {New Fragrance}

From jeweler Boucheron comes a new fragrance to celebrate the 150th anniversary of their founding as well as the 20th anniversary of their first fragrance, Boucheron (1988).

The new perfume is simply called B, and despite its luxury-fragrance positioning was conceived in several ways like a niche fragrance with, reportedly, no undue concerns for price limitations and focus panels.

To add further to the blurring of neatly delineated categories - this time between natural and non-natural perfumery - B is said to contain about 20 natural ingredients...

Described as a woody floral, B was created by perfumer Ursula Wandel of Givaudan.

The jus features notes of "...cedar from the Atlas Mountains, Australian sandalwood, patchouli, osmanthus flowers, apricot and spices, plus orange blossom and rose absolutes."

The bottle is inspired by a line of Boucheron jewelry called Exquises Confidences (Exquisite Confidences) - the earrings in particular.

Per WWD,

"B is the most expensive fragrance in Boucheron's scent portfolio, according to Marc Rey, ceo of YSL Beauté U.S.A. In the U.S., the 50-ml. eau de parfum spray will cost $110; the 100-ml. edp spray, $155; the 2-liter edp splash, $4,000; the 15-ml. perfume spray, $250; the 200-ml. bath and shower gel, $50, and the 200-ml. body cream, $90."

Distribution will be more selective than usual.