TV Ad with Anne Hathaway for Lancôme: Ooh La La, C'est Magnifique {Perfume Ads}

Here are two slightly different versions of the TV commercial for Magnifique by Lancôme featuring Anne Hathaway. The second one is for Macy's and skips on the "You are unique, you are Magnifique" line.

Both the TV and print ads were shot by Peter Lindbergh. The male model is Roman Seefeldt.

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Does the ad make you want to buy the scent?

What do you think a celeb (Anne Hathaway in this case) does to your mind when deciding to buy or not the fragrance they endorse?