Mark Ecko To Launch Men's Fragrance in 2009 {Fragrance News}
Youth apparel brand Mark Ecko have announced that they will start venturing in the world of fragrance development with perfumes for both men and women. The first one will be a masculine debuting in the fall of 2009. Their fragrance licensee is Parlux Fragrances (Maria Sharapova, Paris Hilton Can Can, Fairy Dust...). Parlux chairman and ceo Neil Katz said,
"With the Marc Ecko addition to our fragrance portfolio, Parlux will target yet another consumer group," "We see Marc Ecko's appeal as worldwide and a key part of our strategic plan." (Cosmetic News)
Parlux is growing sales and profits. It may be time to buy the stock, does anyone have any thoughts about it?