Avon Spotlight Fronted by Courteney Cox (2009) {New Perfume}
Avon will launch a new celebrity fragrance for women in April 2009 called Spotlight (because nowadays everyone wants to be in the spotlight as Andy Warhol predicted, but without the "want-to" part which is very internet, very 21st century). Its spokesmodel is actress Courteney Cox. The scent, described as a fresh oriental, was created by perfumer Jean-Marc Chaillan of IFF and "...is composed of top notes of shining silver, mandarin and Italian bergamot; middle notes of white freesia, tuberose absolute, and mimosa, and bottom notes of cashmere sandalwood, vetiver and white vanilla musk. It will retail for $22.50 for 1.7 oz."...
"Since I'm the kind of person that's very loyal to a fragrance*, having worn the same fragrance for 10 years, it's nice to have a new one that I'm so proud of,"
What Tracy Haffner of Avon said:
"As we look at our global fragrance portfolio, we wanted to diversify it from designers to celebrities and other franchises -- all of which resonate with consumers in an emotional way," said Tracy Haffner, vice president of global fragrance marketing for the direct seller. "This portfolio allows consumers to have a piece of designer and celebrity equities, and our plan is to continue growing in this way."
Advertising campaign will start in March 2009
Avon has been working hard on expanding their stable of perfume-endorsed celebrities to rival Coty. Other Avon celebs include Derek Jeter, Christian Lacroix, Jennifer Hudson, Reese Witherspoon, Cynthia Rowley, Patrick Dempsey, Gemma Aterton...
* Name undisclosed
Via WWD
I just started representing Avon- sales lady;-) I sampled this perfume- It smells very similar to Estee Lauder's Beautiful. It has a more mature quality- you know you smell this heavy scent on your mother but NOT grandmother... It is a heavier scent. But go to any department store- smell Lauder's Beautiful- and this is what you have here- but a deeper smell of the Orient factor. I like the new -supposed to be for males-Avon's IronMan Musk cologne m(out in April too) -it is fruity and has a feminine quality to it... maybe that is why women like men to wear it;-)