I Never Noticed Lacoste Pour Homme, Until... {Perfume Images & Adverts}

...I saw this commercial ad for the cologne Lacoste pour Homme featuring model Ian Lawless. There is such a discrepancy between the conservative and even arguably dull packaging for the scent and the ad which is meant to reach out to the closeted sensualist the cologne is obviously targeting (???) It took me by surprise, I have to say. The tag line is "Style on Skin" (and nothing else),