Interesting Hybrid Perfuming Concept by Memo: Grapefruit from Argentina & Orange Blossom from Italy (2008) {Fragrance News}

Belatedly but still interestingly we learn that French niche brand Memo launched two organic companion scents, certified Ecocert, to their latest release Jannat. It looks like what the Mediterranean diet is to vegetarian diet, that is less purist in terms of forsaking animal proteins but still reducing them and trying to reach a good balance...


Grapefruit from Argentina is meant to prolong the fresh and innocent facets of Jannat while Orange Blossom from Italy is destined to accentuating its structure and emphasizing its strong personality. Both scents belong to the Voyages Naturels collection and are in eau-de-parfum concentration.

You can thus modulate the scents to your liking. I find it interesting in particular that the organic concept was added onto the main fragrance which itself is a mix of synthetic and natural ingredients.

The whole collection has been repackaged into golden, cloisonné-like bottles with precious layered patterns.

Via Beauté Addict