Hugo Boss Hugo Element (2009) The New Cologne & Commercial {Scented Images}

Here is the new TV commercial for the latest Hugo Boss fragrance, Hugo Element, which is currently running on TV with the comforting and carefree tag line: "Anywhere in your element". The ad is fronted by actor Jonathan Rhys Meyers. He will be appearing in a new movie in 2009 called Shelter, with Julianne Moore. He also just finished shooting From Paris With Love, with John Travolta (via press release).

The music is Extreme Ways by Moby also found on the soundtrack for The Bourne Identity.



And here is the making of the commercial...
The TV ad was shot by director Emil Möller. The city in the background is Buenos Aires.