Valentino EDP & John Galliano EDP Ads: Genealogical Link Spotted {Perfume Images & Adverts}

As we all know, popular culture thrives on patterns of repetition, and advertising culture is no exception to the rule. Sometimes the similarities between two adverts are willed and purposefully made to feel obvious as in the case of Hypnôse Homme and Hypnôse Femme by Lancôme. When the similarities are spotted between two different perfumes for two different brands, this taking place within months of the launch of the first one, it leaves you wondering whether Valentino is not taking a risk at appearing to have been overly fascinated by John Galliano and lacking ideas. The theatrical smoky purple eye with a dramatic elongated dark eyebrow contrasted with a milky-white skin were just too irresistible to let go of. The romantic vampish look, where the new black is purple-fuschia and the new pink is also purple-fushia, is the image to retain these last two seasons.