Express Reserve (2009) {New Fragrance} {Men's Cologne} - Fruity Men's Scents {Trend Alert}

Fashion label Express LLC will launch a new men's scent in the second week of July 2009 called Express Reserve. Executive vice president of men's merchandising and design David Kornberg described their first fragrance offspring best,

"It's inspired by our Express man, who is confident, modern, cool and stylish," "The name is about the rare and select nature of the fragrance -- reserve, as it relates to the most coveted and aspirational aspects of something."...

"The scent, like Express Men fashions, targets guys in their mid- to late-20s. "He's already on the career ladder and is aware that fragrance is an important part of grooming,"

The cologne was created by perfumer Richard Herpin of Firmenich and is labeled as being woodsy and spicy.

Express Reserve has top notes of bergamot, green pineapple