Daphne Guinness Daphne by Comme des Garcons {2009}: Luxury Biography {New Perfume} {Celebrity Fragrance}


daphne-Guinness-Perfume-B.jpgThere was an early announcement in October 2007 about an upcoming Daphne Guinness fragrance that would be created with Comme des Garçons (check out article on Niche Celebrity Perfumes: Rolling Out The Scented Red Carpet). The news are now confirmed with a launch planned for September 2009.

As with some celebrity perfumes such as L'Air de Rien by Miller Harris or Halle by Halle Berry, Daphne by Daphne Guinness attempts this semi-literary exercise, the autobiographical olfactory quote inserted in a perfume composition...



"Guinness chose ingredients with personal meaning. Woody notes, for instance, recall floors and furniture from the house where she grew up, while oud was included since her mother often brought the ingredient back from trips to the Middle East."

Perfumer Antoine Lie of Givaudan put all this into perfume form explaining,

"She always picked the most prestigious and expensive ingredients," "We've taken classic ingredients and arranged them in a way that is very modern."

The perfume has top notes of bitter orange, incense and saffron. In the heart there are rose centifolia, Tunisian jasmine, tuberose and iris notes. In the base we find patchouli, oud, amber and vanilla notes.

A 50 ml bottle of Eau de Parfum is priced at $140.

Your perfume calendar:

4 September 2009: launch at Dover Street Market in London, UK
18 September 2009: worldwide launch

Facts:

Only 5000 copies of the perfume will be initially released

Comme des Garçons have lent their expertise to other personal and institutional celebs: Stephen Jones and Monocle Magazine.

Via WWD





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