Rubino Cosmetics Shock (2009) {New Perfume}

Italian beauty brand Rubino Cosmetics which bases its skin-care efficiency on the properties expounded on by lithotherapy has launched a perfume called Shock.

To match the color of the central ingredient used in their skincare and makeup line, ruby powder, as well as the black packaging of the brand, the perfume's identity is marked by a dramatic black-and-red visual code...

Shock has top notes of lemon, grapefruit, mandarin, a marine note; heart notes of lily of the valley, white florals, violet; base notes are white musks, soft woods.

The tag line is "The most innovative, original and eccentric fragrance of the actual super selective perfumery". The press release does not hesitate to use the word "bizarre" as well. The citrus accord reportedly creates a "fluorescent" effect.

The atmosphere is somewhat in keeping with the unusual luxurious proposition to accompany their beauty products with jewelry made of rubies and white gold to benefit from their beauty properties. Their skin cream is dubbed the most expensive in the world.

Please stay tuned for more about the perfume.

You can watch a clip of the launch party,