The Future of Fragrance is Water-Based: Mane, Dow Receive FiFi Technological Breakthrough of the Year Award {Fragrance News}

An efficacious technology developed for the fragrance Nautica Oceans, a perfume carried by water instead of alcohol has been recognized by the Fragrance Foundation with the FiFi Technological Breakthrough of the Year Award. The advance in this case has been to enable a water-based perfume to be more highly concentrated in oils - with apparently no limits put to concentration - while minimizing the use of surfactants and thus keeping "...a continuous aqueous medium" instead of weighing down the solution....


"The Dow micro-emulsion technology licensed to MANE allows fragrance formulators to mix oil and water into a transparent formulation that captures and holds fragrance oils. Typically, alcohol is used to dissolve the fragrance oil and has been preferred for its ability to quickly carry a scent's "top notes" through the air, creating a sensory perception of "freshness." With Dow's micro-emulsion technology, MANE was able to evenly disperse the fragrance oils in water, and create a fragrance with the performance and sensory characteristics consumers demand without the use of alcohol."

Read more in Fibre 2 Fashion...