La Prairie Life Threads: Silver, Gold, Platinum (2009) {New Perfumes}

Swiss cosmetics brand La Prairie which has developed a successful perfume line with Silver Rain has decided to launch a new collection inspired by the concept of life seen as a precious tapestry. The new trio is called Silver, Gold and Platinum and wishes to be a life-affirming set of scents.

"We asked ourselves how we could tie ourselves to our customers in the long-term, especially in a tough environment," said Lynne Florio, president of La Prairie Inc. "We realized that the La Prairie woman leads a multifaceted life and plays a lot of roles. Her life experiences weave together like threads to form her life tapestry -- and were inspired to create three scents which express that concept. We're also learning that our ties with her are tight -- she may be slowing her purchases down a little, but she hasn't stopped buying."...

The perfumes were composed by Constance Georges-Picot of Cosmo Fragrances.

"Silver, a floral woody scent, opens with top notes of green leaves and golden bergamot; its heart is of tuberose, Indian jasmine, ylang-ylang, pimento and orange blossom, and its drydown is of rare sandalwood, cherished vetiver, solar musk and peppery moss.

Gold, a complex spicy Oriental, has top notes of tangerine, plum and clove bud; a heart of pepper, cinnamon bark, coriander, Kyoto rose, lily of the valley and ylang ylang, and a drydown of cedarwood, patchouli, golden myrrh, vanilla and imperial incense.

Platinum, an edgy chypre floral, has top notes of juicy plum, violet leaf and rare galbanum; a heart of crystal jasmine petals, crushed Persian rose, sensual leather, Kerala cardamom and elegant iris, and a drydown of Indonesian patchouli, vetiver, golden amber, oakmoss and labdanum.

Each fragrance bottle is wrapped in shimmering thread tied to its name -- Silver, Gold and Platinum.

Each will retail for $125 for 1.7 oz. "

Via WWD