Kew's Orchidelirium or O (2009): The First Luxury Fragrance for Kew's Gardens {New Perfume}

The Royal Botanics Gardens, Kew have just launched their first luxury fragrance. It is called Orchidelirium and was created by perfumer Christophe Laudamiel. The composition is said to be made of "...sustainable plant extracts and orchids sourced from the Mascarene Islands and Madagascar."

"Orchidelirium captures the natural breezy azure of the Indian Ocean, sea breezes, lush tropical vegetation and the swaying emerald leaves of sugar cane."...

"Christophe Laudamiel
Directly inspired by visits to the Mascarene Islands, the '0' Scent was created for Wild Mauritius Ltd by Aeosphere LLC and its Chief Perfumier, Christophe Laudamiel. Christophe has created fragrances for Abercrombie & Fitch, Harvey Nichols, Cath Kidston and Ralph Lauren Fragrances, to name just a few.

Supporting our work
When you purchase this luxury orchid fragrance not you're not only buying a gorgeous perfume you're also helping our valuable conservation work, so that future generations can enjoy exotic plants like orchids."

A 60 ml bottle is priced at £40 or approximately $67 at current exchange rate.

Via press release