Serge Lutens to Open Standalone Store in Marrakech {Fragrance News}

According to Women's Wear Daily, Serge Lutens will open a store in La Mamounia in Marrakech where the founder's main residence is incidentally located. This is to respond to an interest in luxury goods emanating from the new Moroccan middle class, a category that reportedly did not exist 5 years ago. A slew of luxury brands are doing the same.

The perfumery is slated to open by the end of the year.