Avon Eternal Magic (2010): Fronted by Zoe Saldana {New Perfume} {Celebrity Fragrance}

Avon announced yesterday the upcoming launch of a new women's perfume fronted by actress Zoë Saldana who is currently appearing on silver screens in the role of Neytiri in James Cameron's blockbuster Avatar. The fragrance to be introduced in April 2010 is called Eternal Magic and centers on a rose note derived from the Princesse de Monaco rose (please see after the jump). Saldana will also be the face for Avon color cosmetics in the months to come....

"We are thrilled to have Zoë as the spokesperson for Eternal Magic. Every woman wants to be unforgettable and Zoë perfectly embodies that feeling. She's a rising star in Hollywood - and has built a strong reputation for playing empowering characters that leave a lasting impression," says Geralyn Breig, Senior Vice President and President of Avon North America. "We were drawn to her inner and outer beauty, and feel she represents the perfect combination of strength and femininity." ...

"An unforgettable fragrance that leaves an indelible impression, Eternal Magic creates everlasting memories with a fragrance signature that lingers in the air. The artfully crafted fragrance takes inspiration from the rare Princess Monaco Rose. The enchanting scent is the embodiment of the unique magic that surrounds mysterious, alluring women everywhere."

Avon is thus adding a ninth celebrity to their current gallery of famous portraits while Jennifer Hudson - I now realize - who was hired in 2007 to front Imari Seduction appears to have parted ways with the brand although the scent is still being sold. For some reason as well Cynthia Rowley is not featured on the Avon celebrity marquee although her perfumes Petal and Flower are still sold under her name on the Avon website.

You can also watch an official video featuring Zoë Saldana and Eternal Magic,

Via Avon Eternal Magic press release