Strellson No.1 (2010): ScentTrek Wacapou is the By-Word {New Perfume} {Men's Cologne}

Swiss men's ready-to-wear brand Strellson will launch a new fragrance from mid-March 2010 called Strellson No.1. The perfume was developed by Givaudan and is one of those fragrances that benefit from the company's research into nature-inspired aromatic molecules that may bring new sensations to the consumer. Here, an aromatic material called ScentTrek Wacapou was included in the blend...

Strellson No.1 offers top notes of bergamot, cardamom, cedar leaves, neroli; heart notes of coriander, iris, jasmine, lavender; base notes of ScentTrek Wacapou, frankincense, patchouli, vetiver.

ScentTrek Wacapou is said to be a woody note with nuances of white musk, which is not especially novel a combination on its own but maybe it does smell slightly different. It's hard to describe new scents. Case in point: orchids which smell of lemon, chocolate, rose and jasmine. You have to wonder sometimes why travel to remote parts of the world to get an orchid that smells familiar, or it's just that it's hard to describe the whole scent.

"The scent comes in 30-, 50- and 100-ml. versions that are priced at 35 euros, 45 euros and 65 euros, or $47.56, $61.09 and $88.25, respectively."

The licensee M&W Prestige Cosmetics is planning yet another launch with German fashion designer Michalsky.

Via WWD; Jebe.de