Betty Barclay Pure Style (2010) {New Perfume}

Fashion and lifestyle brand Betty Barclay will launch a new women's perfume from April 2010 called Pure Style. It is meant to call attention to the lifestyle segment of the company by stressing the age-old distinction between fashion and style: the first one goes while the second one stays...

The fragrance wants to be in tune with "the modern and self-confident (business) woman who is characterised by her "great affinity to lifestyle themes". The scent is described as being simple and transparent, soft and feminine.

Pure Style was inspired by the color white and therefore includes many white notes. Top notes are bergamot, white freesia, white peach; heart notes are magnolia, jasmine and lily of the valley; base notes are white amber, cedar wood and white musk.

The rounded, organic shape of the flacon symbolizes purity and femininity.

It will be available in both eau de parfum and eau de toilette versions in 20 ml and 50 ml spray bottles.

{The Moodie Report; Jebe.de}