It is not in the habit of a confidential niche perfume house to devote much time, energy, and finances to setting up an advertising campaign. More often than not their motto seems to be: the jus, only the jus! Niche...
March 2010 Archives
Narciso Rodriguez Goes Iridescent (2010) {New Perfumes}
{A fragrance review of Her Iridescent Fragrance has been added to the blog!}Fashion designer Narciso Rodriguez is following up on the 2004 and 2009 launches of Narciso Rodriguez for Her and Essence with new, lighter twists. The new scents are...
Voyage by Hermès (2010): Creativity Pause or A Voyage along Traditional Trails {Perfume Review & Musings}
My first impression smelling it on someone else: spaceMy impression upon smelling it on my skin: a crystalline white citrus with a dirty undertone of sea-floated gray amber. If it is about a voyage, it is certainly not a disembodied...
It's Official, Madonna will Launch a Material Girl Fragrance in 2011 {Fragrance News} {Celebrity Perfume}
©MazurIt has long been rumored that an upcoming Madonna fragrance was a possibility. In the fall of 2007 the singer was already reported to be shopping around for a perfume deal. Meanwhile Mypa had put out a series of Madonna...
Jean Paul Goude Talks about the Behind-The-Scenes of Chance Eau Tendre
Scenographist and self-described illustrator Jean Paul Goude talks about the making of the advertising for the new Chance Eau Tendre (see here and here.) He aimed for a mix of insolence and political correctedness which he confesses is a balance...
Chanel Calls Chance Eau Tendre its Third Generation of the Chance Fragrance Family (2010) {New Perfume}
{A fragrance review of Chanel Chance Eau Tendre Eau de Toilette has been added to the blog!]The perfume house of Chanel has been working diligently on updating their classics, most notably resulting in Eau Première, a more luminous and historical...
You can Win a Kenzoki Set on Twitter until March 15, 2010 {Contests & Giveaways}
To celebrate their 1000 + followers, Kenzo is organizing a giveaway on Twitter until March 15, 2010 at http://twitter.com/Kenzousa5 winners will be selected and each one will receive a complete set of 4 Beneficial Waters......
Kenzo Kenzoki Perfumed Beneficial Waters/Eaux Parfumées Bienfaitrices Splash, Fizz, Shh, MMM (2010) {New Perfumes} {Beauty & Olfaction}
Kenzo is tapping into the wellness sphere of the fragrance world, going back to a tradition that gave us most famously L'Eau de la Reine de Hongrie, but also Eau de Ben, Eau de Botot and more recently Clarins Eau...
Hanae Mori Sustain Their Efforts in Sustainable Perfumery with No2 (2010) {New Perfume}
While this spring 2010 the US market is just discovering the first fragrance by Hanae Mori to launch in their newly-minted collection of eco-conscious sustainable perfumes called Eaux de Collection which debuted with No1, the French market will be able...
The Body Shop Launches Lychee Blossom/Fleur de Litchi (2010) {New Perfume}
Lychee blossoms by kithhRather than to offer a flanker to their Cherry Blossom perfume like L'Occitane and Bath & Body Works did to meet the demands of a popular trend, The Body Shop this spring 2010 is releasing a perfume...
A Financial Outlook on Balenciaga Parfums and Fashion {The 5th Sense in the News} {Fashion Notes}
Balenciaga Ready-To-Wear Fall 2010 © Giovanni GiannoniPerfume - as one may or may not fully realize - is one of the pillars of the fashion industry as it generates a democratic revenue stream that simply would not exist by relying...
Scented Quote of the Day, from Constantine P. Cavafy:
Ulysse remet Chryséis à son père, Claude LorrainIthakaAs you set out for Ithaka hope the voyage is a long one, full of adventure, full of discovery. Laistrygonians and Cyclops, angry Poseidon--don't be afraid of them: you'll never find things like...
Perfume Reviews of L'Occitane Fleurs de Cerisier, Cerisier des Oiseaux and Bath & Body Works Japanese Cherry Blossom
Sakura of Fukushima, Commons Wikimedia Of Cherry Blossoms & Foody Notes The Japanese spring ritual dedicated to the aesthetic contemplation of cherry blossoms or sakura has been transplanted to global markets to give birth to a very popular, non-elitist...
Singer Rihanna Turns to the Fans and Internet for Help in Choosing Perfume Name
A perfume name can make or break a new fragrance or at least this is what one can assume singer Rihanna is thinking as she has been looking assiduously for a good fragrance name and casting her net wide to...
Elemis Eau de Parfum (2010): British Spa Celebrates 20th Anniversary with Debut Scent
British spa brand Elemis is feting its 20th anniversary this year. To mark the occasion with a white stone, they are preparing to launch their debut perfume simply called Elemis from May 2010. Located in the Mayfair neighborhood in London...