Christopher Brosius Talks with the Wall Street Journal {The 5th Sense in the News}

Perfumer Christopher Brosius of Brooklyn-based CB I Hate Perfume, whom we interviewed once, on the blog retraces his career itinerary with the WSJ and says he plans to maybe open a store in Manhattan, move to a bigger plant thanks to the easing of the Recession and last but not least, start a clothing line. It turns out he previously studied fashion at Parsons The New School of Design. On his website he writes,

"I continue to explore other ideas & projects that don't have anything to do with perfume - still they are about making things!"...

Fashion designers customarily turn to perfumery since the beginning of the 20th century, but the reverse is rare. Hermès did branch out into fashion but perfumery was already a second activity after leather goods making. If Guerlain, notwithstanding La Petite Robe Noire perfume, one day decides to do fashion, it will be quite a revolution and change of perspective on the brand.

"Inside a converted garage in Williamsburg, Brooklyn, Christopher Brosius runs a factory devoted to the olfactory of the everyday, from roast beef to libraries.

His perfume company has an unlikely name--CB: I Hate Perfume--but its target consumer is precisely the type who wouldn't be drawn to fancy fragrances with celebrity names. Mr. Brosius's first breakthrough was a scent called "Dirt." It combined his memories of digging vegetables, herbs and flowers on his family's Pennsylvania farm."

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