Dynamite Rachël (2010) {New Fragrance}

Canadian fashion label Dynamite have ventured into the waters of perfume branding with a scent called Rachël. The feminine figure who lends her name to the scent is described as the imaginary muse of the brand which wanted to develop a personification theme for their ad campaign. It's their first fragrance...



In the story which runs on the brand's website, the man loves the women's scent, leans in closer, hence she knows she is going to wear it "forever."

Notes are: lemon verbena, apple leaves / white cedar, jasmine, freesia / blonde woods, palisander, clear amber. The eau de toilette is available in the Dynamite boutiques for CA$ 14,90 and CA$ 29,90 for a 10 ml rollerball and 50 ml spray respectively.

Via clindoeil.ca