June 2010 Archives

Lubin, the revamped French perfume brand hailing from the 18th century, is coming up with four unisex new fragrances called Bluff, Figaro, Itasca, and Inédite. While their previous offerings were references, in name at least, to perfumes from the archives...

The official concept behind the anticipated public launch of Belle d'Opium is not very different from what Opium purported to be when it launched in 1977, to be a modern-day Shalimar better attuned to younger generations. Belle d'Opium plays the...

This year, Italian perfume brand Gandini has come up with the idea of launching a collection of 8 perfumes meant to be mixed and matched at will. The new library of scents is called Gandini 1896 Maestri Profumieri. Gandini is...

Canadian fashion label Dynamite have ventured into the waters of perfume branding with a scent called Rachël. The feminine figure who lends her name to the scent is described as the imaginary muse of the brand which wanted to develop...

Annick Goutal will launch a new perfume this fall from September 2010 in homage to the memory of founder Annick Goutal's love for roses. It is called Rose Splendide. Previously, Muguet had also been created in reference to Annick Goutal's...

Guess will launch a new women's perfume called Seductive which is meant to from a business standpoint to cement the vision Coty have for Guess: make the house's fragrance label more upscale and more present in the imagination of people...

Fresh will launch their first narrative trio of fragrances called Eat, Pray, Love inspired by the best-seller by Elizabeth Gilbert (which I haven't read but first became aware of its existence when I spotted someone reading it on the subway.)...

Coming this fall in September 2010 is a new vetiver composition by L'Artisan Parfumeur called Coeur de Vétiver Sacré (Heart of Sacred Vetiver). It was created by perfumer Karine Vinchon of Robertet who already collaborated with the house for L'Eau...

{A fragrance review of Eau Claire des Merveilles eau parfumée has been added to the blog!}Hermès will launch a new flanker to the original Eau des Merveilles created in 2004 by perfumers Ralf Schwieger et Nathalie Feisthauer. The new composition...

Gucci Guilty, it turns out, carries a message with it which is at the antipodes of a Catholic guilt trip. Turning the fallen-Eve concept on its head, Gucci is launching a perfume which is advertised starting with these words "The...

Following up on a previous post about Project Sultan, we just learned that L'Artisan Parfumeur has now released an official name for the mystery fragrance inspired by Istanbul.It is called Traversée du Bosphore, an evocative name which might also be...

Lanvin will launch a new women's fragrance called Marry Me! which is meant to embody the spirit of a "modern romance." Accent here is put on sentimental enthusiasm - on the exclamation point that is - rather than commitment -...