Rochas Eau de Rochas Fraîche (2010) {New Fragrance}

Coinciding with the occasion of the 40th anniversary of Eau de Rochas, the perfume brand has released a new flanker to their enduring best-seller created in 1970 by perfumer Nicolas Mamounas called Eau de Rochas Fraîche.The perfume, considered a classic and a popular summer staple in France is not as well-known in the USA hence our labeling it as a hidden gem in our 2008 list of timeless chic perfume suggestions for spring.

The new scent is said to be a breezy, marine reinterpretation of the original which evoked the sensations of a mountain spring. Last year, Rochas also released a flanker called Eau Sensuelle...


Eau de Rochas Fraîche is described as a "fresh floral." The moment it aims to capture is the early morning in the summer by the sea. It opens on head notes of bergamot, lemon, mandarin, orange. The heart is floral with jasmine, lilac, narcissus, violet. The lingering base notes are amber and musk.

Since the perfume does not explicitly mention a sea accord, it remains to be seen whether or not this version is olfactorily speaking a marine scent.

The current resident perfumer for Rochas is nose Jean-Michel Duriez who also takes care of the destinies of Patou fragrances, both under the umbrella of Procter and Gamble.

The eau de toilette is priced at 57,90€ for 100 ml and 38€ for 50 ml.

Source: Marionnaud