Elizabeth Arden's Red Door Gets a New Look & a New Commercial {Fragrance News - New Flacon} {Perfume Images & Ads}

 

 

To celebrate the 100th anniversary of the brand's landmark building, Elizabeth Arden have launched a new 100th anniversary / 100ème Anniversaire Red Door Edition for the perfume described as a "sensuous and sophisticated mélange of rare florals." The jus does not budge but the color of the flacon and sleeve becomes a deeper blood-pigeon red ruby....

 

The floral bouquet created by nose Carlos Benaim in 1989 is a harmony of muguet, freesia, wild violet, red rose, Moroccan orange flower, ylang ylang and jasmine.

Check out the inside scoop on the behind-the-scenes for the new commercial, right after the jump and see how the model's lip was painted red and in what shade.

"To celebrate Red Door’s new look, our new commercial and ad campaign conveys the transformative essence of the fragrance.  Originally shy and hesitant, our model crosses the red door and emerges confident and glamorous – like, the fragrance transforming her into a more beautiful version of herself!."

 

The model enters through the red door in a discreet beige trench coat.

 

This is the glamorous transformation of the same woman out of the Red Door.

 

Red Poppy is being applied to the model's pout,

"To get her gorgeous “Red Door” look, our makeup artist created a classic Elizabeth Arden red lip using Color Intrigue Effects Lipstick in Poppy Cream to portray confidence and beauty. With a bold red lip, she stayed neutral in the eyes and applied Color Intrigue Eyeshadow in Sparkle and Smoky Eyes Powder Pencil in Smoky Black to the eyelid. To finish the look, she coated the lashes with Ceramide Lash Extending Mascara in Black"

Here's a link to the video explaining further how to recreate the look: http://on.fb.me/fCON8e

For a sneak peak at the behind-the-scenes for the new fragrance commercial, click here: http://on.fb.me/gHjAn3

 Via press release