More details have surfaced about the upcoming debut fragrance by designer Elie Saab which had been announced back in September 2009. The name has not been unveiled yet but the inspiration has. The jus will be reportedly inspired by the...
L'Occitane en Provence will add a new flanker to their Verbena line called Verveine Soleil or Verbena Sun from June 2011. The two other scents in the collection are Verbena and Citrus Verbena. Verbena Sun is said to be a...
Viktor & Rolf will launch yet another collector edition of Flowerbomb called Flowerbomb de Paris this summer. It is not clear whether the jus will be tweaked or just the packaging will be different. It sounds like it is about...
Who were the mega global fragrance bestsellers of 2010? You could say the earth wafts of three major compositons. The first one was launched in 1999, the second one in 1921 and the third one in 1992. They are probably...
In the 60s, Avon put out an extensive filmed examination of the many advantages of wearing perfume. The distance in time allows us to catch some interesting, idealized habits. They invited women to be "evocative, but provocative."The more than 13...
The New York Times has investigated the practice of fragrance modeling in department stores. Deemed overly aggressive a technique by customers and experts alike, there has been a rethink of the model of the barrage of fragrance-spritzers awaiting you that...
Madeleine Béjart dans le rôle de Madelon MascarilleAttachez un peu sur ces gants la réflexion de votre odorat.MadelonIls sentent terriblement bons... ...
French beauty brand Veld's launched an innovative perfume blend called Prends-Moi Eau de Minceur (Take Me) which is destined to help its wearers slim down based on the pleasure principle. It was devised according to ideas and experience developed in...
Italian designer Pucci have introduced a new perfume in the Vivara Variazioni series called Verde 072 in reference to the name of a shade in their color catalog. The fragrance was inspired by the evocation of a summer morning spent...
Dunhill have launched their latest fragrance called Custom. The scent aims to convey a message of discerning elegance corresponding to the standards of custom tailoring. The tag line is "A perfectly tailored new fragrance." To drive the point further home,...
Like almost each year, when things go smoothly, Guerlain puts out their annual lily-of-the-valley soliflore Le Muguet to celebrate the 1st of May. This year in 2011, and after a pause in 2010, Le Muguet returns in a new flacon...
FCUK, the fragrance label of fashion brand French Connection, are launching a new limited-edition duo of him and her scents this summer 2011 called FCUK Summer Him and Her. They come after three ealier duos, Original, Connect and FCUK3. Further...
Business magazine Forbes says that celebrity fragrance still makes for good-business sense these days. Here is a list of the top ten best-selling charismatic juices of last year, with a few ties. White Diamonds by Elizabeth Taylor remains on the...
Burberry are launching a new limited-edition duo for summer 2011. Burberry Summer pour Femme 2011 and Burberry Summer pour Homme 2011 are meant to capture the peaceful atmosphere of an English summer morning. The women's scent is described as a...
A Lab on Fire is the new indie perfume label created by Carlos Kusubayashi who defines himself as "the new frontman of "the world's smallest fragrance house," Shaping Room" where he started out by taking over the job of...