New Chloé Ad Campaign with Imogen Poots & Camille Rowe Pourcheresse {Fragrance News} {Perfume Images & Ads}

Imogen & Camille

Chloé, to fête the success of their pilar fragrance, Chloé (the one I sub-titled the Closet Rose Soliflore), will launch a new advertising campaign from September 2011. The two new faces for the perfume are British actress Imogen Poots and French actress and model Camille Rowe Pourcheresse. They will replace Clémence Poesy, Anja Rubik and Chloe Sevigny who were the images for the perfume from 2007....

The advertising campaign will be shot by Inez Van Lamsweerde et Vinoodh Matadin. 

Françoise Mariez, vice-president international marketing at Coty Prestige said, (my translation)

"Imogen Poots and Camille Rowe Pourcheresse are the perfect embodiments of the timeless and emblematic character of the Chloé perfume. They each incarnate the Chloé woman: Imogen represents her fresh and natural side and Camille, her more modern and seductive facet."

From the French:

("Imogen Poots et Camille Rowe Pourcheresse incarnent parfaitement le caractère intemporel et emblématique du parfum Chloé. Elles figurent toutes deux à leur façon la femme Chloé : Imogen représente son côté frais et naturel et Camille, sa facette plus moderne et séductrice")

One of the sure traits that the perfume Chloé is a success due to its olfactive personality is that the brand has preferred to renew interest for the scent by proposing different colors of ribbon for the bottle of perfume rather than churning out flankers. Even when proposing a different concentration like the Eau de Parfum Intense, the formula remains as faithful as can be.

Via Le Parisien