John Varvatos Star USA (2011) {New Fragrance} {Men's Cologne}

John Varvatos will take some poetic licence with his own existent collections of fragrances and turn to a new universe with Star USA. The new men's scent is inspired by fashion and style,

"The Star USA consumer [...] is about “being a little off. [For instance], we put wires in the lapels and jackets because he wants to look a little rumpled.”...

Star USA is a fresh woody fragrance. It uses for the first time a note of red ginger essence, an exclusive ingredient by Givaudan.

The nose who created the fragrance is Rodrigo Flores-Roux. The cologne opens on notes of Laotian red ginger essence, juniper berries and Sicilian cedrat before seguing into a heart of blue spruce, green cardamom absolute and osmanthus absolute. Lasting notes are vetiver, belambre, and Venezuelan tonka bean.

Belambre (2003) is a synthetic molecule obtained from camphor and creates an effect of luminous ambery woods.

The fragrance bottle is inspired by industrial aesthetics: antique beer bottles, subway token and looks like a tube.

Eaux de toilette in two sizes — 1.7 oz. for $55 and 3.4 oz. for $70 — will be sold, as will a 2.6-oz.

Via WWD.