Wrap Rally in NYC Now to Launch Diane by Diane Von Furstenberg {Scented Paths & Fragrant Addresses} {Fashion Notes}

Fragrance and Fashion meet today on the streets of New York. More concretely speaking, there is currently a Wrap Rally taking place in New York City to call attention to the launch of the new perfume by Diane Von Furstenberg, Diane. This is a prelude to DVF's meet-and-greet tonight at Bloomingdale's on 59th Street.

A small army of women have been dressed with the iconic wrap dress that made the designer famous. You'll also be able to recognize them because they will be waving little scented ribbons at you for you try the new fragrance in SoHo, Union Square, Times Square and the Meatpacking District. You can check after the jump for more pictures and a map of the rally...

If you see these flags, you're invited to go say Hi and get a whiff of the fragrance.